Pricing is hard. Especially when you are putting a price on anything creative. You are basically asking someone to pay you for your creativity, time, expertise, heart and soul. Yet, you have to offer a reasonable value in order to book sessions and run a viable business. That’s what we face as professional photographers. At the same time, you are constantly bombarded by “experts” who have the answer to pricing and how you should do it in order to be successful.
I’ve expressed in the past my feelings about prints vs. digitals. The idea of those digitals sitting lost on a computer or jump drive somewhere is a difficult thought to have as an artist. However, in the world of digital photography, the demand for digital images is higher than ever before. Clients want digitals over prints 99% of the time. I have even polled my friends and family and wrestled with business decisions regarding pricing and digitals. It is not an easy task.
In the end, you have to do what is best for your business, and including digitals is what is necessary in this saturated world of family photography. So, my pricing has officially changed. My session fees are now all inclusive. I am excited to head into a new season of photography and to continue to capture those precious moments in time for families, while offering them the advantage of not having to choose only a handful of photos.
I am currently booking both traditional and lifestyle session dates for the fall and holiday season. Dates for mini sessions will be announced soon! If you are interested in booking a session, visit my website at http://www.fullergracephoto.com and follow me on Facebook and Instagram for updates and announcements.
Located in Fort Worth, Texas 